Routing for alternative paradigms in campaigning for the adoption of modern contraceptive methods of family planning in Nigeria

Abstract

Nigeria's government is dedicated to the 2030 goal for family planning. Therefore, the promotion of family planning is more than a matter of viewpoint; determining what needs to be done to advance the policy is critical. This article examined Nigerian media campaigns promoting the use of modern contraceptives. Through literature review, it was discovered that many people continue to refuse to use any contraception due to religious, cultural, and fear of adverse effects, which the media has failed to address. Although it cannot be denied that family planning media campaigns have had a significant impact on the adoption of MCMs, the adoption rate is still embarrassingly low. Thus, the approach of an alternative paradigm is the panacea for accelerating the adoption of MCMs, particularly in rural regions. This strategy would aid in the development of self-efficacy, involvement, and the elimination of cultural and language barriers in family planning communication interventions.