The most significant events in Croatia in the relations of international tourism and media from 1963 to 1973

Abstract

The paper focuses on the most significant events in the history of travel journalism in Croatia between 1963 and 1973 in the context of international tourism. Three thematic units emerged from the content analysis: travel journalists in Croatia and their attitudes towards the global international organization of travel journalists; journalists meetings as drivers of tourism development processes; and an international meeting of travel journalists as an opportunity to place Yugoslav tourism in the global market. The digital archive of the Split daily "Slobodna Dalmacija" was used as a data source for a cross-section of a time period, beginning with the organization of travel journalists in the former Yugoslavia, particularly in Croatia. The paper employs a chronological and thematic approach, as well as historical and analytical research methods.